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L.A. Opera Introduces Dynamic Pricing for 2012-13 Season

Everyone else is doing it, so what the hell: The Los Angeles Opera will begin the ambiguous policy of dynamic ticket pricing, beginning with the upcoming 2012-13 season. Just like on Broadway, this policy basically comes down to the inverse principle, wherein it’s very easy to get cheap tickets to shows no one wants to see, while the auction for seats to The Book of Mormon begins with your first born and spirals into the stratosphere from there. (The opera is also shaving a couple of dollars off of the lowest ticket price, which is nice of them; it’ll now be $18 for obstructed-view seats at the Dorothy Chandler Pavilion.) (FULL ARTICLE: David Ng, Culture Monster, Los Angeles Times)