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L.A. Opera tries new pricing scheme for ‘Albert Herring’

Next week, the Los Angeles Opera opens Benjamin Brittan’s curiously titled Albert Herring, which dates from 1947 and is about a timid little nebbish who shares his name with an oily fish. One might call this a “hard sell”. The L.A. Opera’s got a good feeling about this fishy little guy, though, and it’s slashing the price of admission to prove it. Anyone who bought a full-price ticket to the opera can bring two opera newbies along for $25 a head. Jump on it, though, if you’re tempted; you’ve got from the 22nd to the 24th. (FULL ARTICLE: David Ng, Culture Monster, Los Angeles Times)