Everyone already knows that The Book of Mormon is a once-in-a-decade smash, but still – in nine months, it’s made $11.4 million. It’s broken the O’Neill Theater’s box office record twenty-two times. People were paying an average of $170 a head to see it during Thanksgiving week. This thing is a monster. (FULL STORY: Patrick Healy, ArtsBeat, The New York Times)
Art News
Nine months in, “Book of Mormon” has already paid for itself
November 30, 2011