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Danny Newman’s subscription model still packing houses in Chicago

The Theater Communications Group this week released a study that indicated that the number of subscribers to American nonprofit theaters is down fifteen percent over the last five years. The efforts of the late, legendary Danny Newman, who swore by the effectiveness of the subscription model until his death in 2007, have kept Chicago theaters packed; nonetheless, Chris Jones sees changes ahead. (FULL STORY: Chris Jones, Chicago Tribune)

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