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Signature Theater Has New Name, Lots More Money

The Signature Theater moves into its new Frank Gehry-designed home on 42nd St. next week, and it can take a fairly generous housewarming gift along, courtesy of the Pershing Square Foundation. Pershing Square on Thursday pledged $25 million to the Sig, which is intended to be spread out over two decades with the aim of keeping ticket prices affordable. The theater is also now going to be known as the Pershing Square Signature Center, which seems reasonable. (FULL ARTICLE: Larry Rohter, ArtsBeat, The New York Times)

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